"You've gotta understand that with branding and the way things are promoted, in our day and age, your older movie stars are not reachable or accessible because they're not a part of the whole social media world."

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I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.

— Gary Vaynerchuk