"The highest duty of the man is not to his father, but to his wife; and for the sake of that woman he abandons all other earthly ties, should any of these happen to interfere with that relation."

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Innovation requires us to systematically identify changes that have already occurred in a business - in demographics, in values, in technology or science - and then to look at them as opportunities. It also requires something that is most difficult for existing companies to do: to abandon rather than defend yesterday.

— Peter Drucker