"Innovation requires us to systematically identify changes that have already occurred in a business - in demographics, in values, in technology or science - and then to look at them as opportunities. It also requires something that is most difficult for existing companies to do: to abandon rather than defend yesterday."

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To the average man, life presents itself, not as material malleable to his hand, but as a series of problems...which he has to solve...And he is distressed to find that the more means he can dispose of-such as machine-power, rapid transport, and general civilized amenities, the more his problems grow in hardness and complexity....Perhaps the first thing he can learn form the artists is that the only way of 'mastering' one's material is to abandon the whole conception of mastery and to co-operate with it in love: whosoever will be a lord of life, let him be its servant.

— Dorothy L. Sayers