"The significant mistake of the traditionalists is they require the people to start where the church is instead of the church starting where the people are. Innovators begin by asking, 'What do we need to do to reach the people where they are?'"

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This objective of getting what we want from other people-or getting them to do what we want them to do-threatens the autonomy of people, their right to choose what they want to do. And whenever people feel that they're not free to choose what they want to do, they are likely to resist, even if they see the purpose in what we are asking and would ordinarily want to do it.

— Marshall B. Rosenberg