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Most innovators are successful to the extent to which they define risks and confine them.
Sep 17, 2025
It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.
Becoming a culturally intelligent innovators starts with something as basic as exercising self-control.
Once you provide people with a platform to start their own country, every conceivable type of innovator reaches out to you with their own idea.
I'm interested in the innovator and the early adopter.
The majority cannot reason; it has no judgement. It has always placed its destiny in the hands of others; it has followed its leaders even into destruction. The mass has always opposed, condemned, and hounded the innovator, the pioneer of a new truth.
At their first appearance innovators have always been derided as fools and mad men.
I believe that life-saving, essential drugs should be freely available and the innovator should be paid a suitable royalty payment for his invention.
What is interesting to me is to find ways to work with early-stage innovators to build from the edge and work on tomorrows ideas.
We're taught by repetition but great innovators need to be great at doing the different.
If you want to be an innovator, you have to take risks. And sometimes things work and sometimes they don't work.
There is no greater goal than to truly improve Mr and Ms Everyone's health, as an innovator that is where I want to spend my energy.
Coach may have been the greatest innovator the sport has ever had.
Microsoft doesn't have to make back the purchase price. They have to make something of Skype, not from Skype. If they fail to grow as a company, I'm going to conclude that Microsoft has officially and deliberately taken themselves off the list of "A list innovators."
Fair use is important to innovators as well as consumers. It's fair use that allowed the VCR to innovate on top of the television.
Important artists are innovators whose work changes the practices of their successors.
San Francisco has long been a leader in the arts, nurturing generations of painters, sculptors, poets, novelists, playwrights, film-makers, and performing artists and innovators of every kind.
Under normal conditions the research scientist is not an innovator but a solver of puzzles, and the puzzles upon which he concentrates are just those which he believes can be both stated and solved within the existing scientific tradition.
We don't know a millionth of one percent about anything.
You get what I call the natural progression, the three Is. The innovators, the imitators, and the idiots.
The [nonprofit] sector is the natural home of nonmajoritarian impulses, movements and values. It comfortably harbors innovators, maverick movements, groups which feel they must fight for their place in the sun, and critics of both liberal conservative persuasion.
Groundbreaking innovators generate and execute far more ideas.
We tend to think of great thinkers and innovators as soloists, but the truth is that the greatest innovative thinking doesn't occur in a vacuum.
Great leaders are paradoxical. They catalyze, rather control, the work of their teams. They have an overarching vision for the team but are not autocratic in the realization of this vision. Their eyes are open to whatever results occur-not just planned goals, because serendipity is a great innovator.
So, it's a very, you know - maybe we're wrong in - you know, we go around thinking the innovator is the person who's first to kind of conceive of something. And maybe the innovation process continues down the line to the second and the third and the fourth entrant into a field.
I find as much inspiration from the forerunners of jazz as I do the modern-day innovators of jazz.
In the face of uncertainty, many companies will default to asking their innovators to study and analyze, which can't actually ever provide a definitive answer.
Focus on how the end-user customers perceive the impact of your innovation - rather than on how you, the innovators, perceive it.
Good innovators like to solve business crossword puzzles.
There is nothing more difficult to plan, more doubtful of success, nor more dangerous to manage than the creation of a new order of things..... Whenever his enemies have occasion to attack the innovator they do so with the passion of partisans, while the others defend him sluggishly so that the innovator and his party alike are vulnerable.
The counterfeit innovator is wildly self-confident. The real one is scared to death.
Let's face it: Most companies in most industries have a kind of tunnel vision. They chase the same opportunities that everyone else is chasing, they miss the same opportunities that everyone else is missing. It's the companies that see a different game that win big. The most important question for innovators today is: What do you see that the competition doesn't see?
The true friends of the people are neither revolutionaries, nor innovators, but traditionalists.
America glories in its tradition of the self-made individual. Political candidates compete to be a friend to entrepreneurs, and policymakers, imagining the next Microsoft or Google, design laws to back the innovator in the garage.
I want to put a ding in the universe.
Creativity is thinking up new things. Innovation is doing new things.
Innovators have to be open. They have to be able to imagine things that others cannot and be willing to challenge their own preconceptions. They also need to be conscientious. An innovator who has brilliant ideas but lacks the discipline and persistence to carry them out is merely a dreamer ... But crucially, innovators need to be disagreeable ... They are people willing to take social risks-to do things that others might disapprove of.
If you didn't have patents, no one would bother to spend money on research and development. But with patents, if someone has a good idea and a competitor can't copy it, then that competitor will have to think of their own way of doing it. So then, instead of just one innovator, you have two or three people trying to do something in a new way.
The most important truths always appear first as blasphemies or obscenities. That's why every great innovator is persecuted. And the sacraments look obscene, too, to an outsider. The eucharist is just sublimated cannibalism, to the unawakened. When the Pope kisses the feet of the laity, he looks like an old toe-queen to some people. The rites of Pan look like a suburban orgy.
The final outcome cannot be known, either to the originator of a new theory, or to his colleagues and critics, who are bent on falsifying it. Thus, the scientific innovator may feel all the more lonely and uncertain.
In the domain of pharmaceuticals, we need a metric for health impact, and with this metric we can then assess the value of the introduction of a new product and pay its innovator accordingly, say on the basis of the product's measured health impact during its first ten years on the market. In exchange, innovators must of course renounce the usual rewards they are otherwise entitled to, namely the patent-protected markup on the price of their product.
In the face of uncertainty, many companies will default to asking their innovators to study and analyze, which can't actually ever provide a definitive answer. The decision-making systems here are meant to deal with the reality that decisions about innovative ideas will rely on patterns and intuitions. The best venture capital organizations deal with this challenge by staging investment, actively participating in startups they fund, tying decisions to learning as opposed to artificial dates on the calendar, and assembling a diverse team of decision-makers.
Apple has long been a leading innovator of mobile technology; I myself own an iPhone.
There were other Anti-Christs among the Nephites, but they were more military leaders than religious innovators... they are all of one breed and brand; so nearly alike that one mind is the author of them, and that a young and underdeveloped, but piously inclined mind. The evidence I sorrowfully submit, points to Joseph Smith as their creator. It is difficult to believe that they are a product of history, that they came upon the scene separated by long periods of time, and among a race which was the ancestral race of the red man of America.
Cisco has been both a pioneer in legitimizing VoIP as an alternative to traditional telephony but also an innovator as it has maintained its competitive lead over the past decade.
It is irrational to charge high prices for socially valuable innovations as this guarantees that they will be underutilized. It is much better to sell them at cost and then to reward the innovator in some other way. This is not always possible, because in some cases the value of an innovation is in the eye of the beholder; it's very difficult to value how much a new Madonna song is worth, for example. But in the case of medicines, green technologies and seeds in agriculture, such an alternative reward mechanism is fairly straightforward.
We need a lot of thinking and ideas. We need all the innovators, particularly with the new sustainable technologies - how do we get them to affordability so that people can generate clean energy?
For the present system to work, poor people must be excluded from the innovation, because if they could get access at an affordable price, then affluent people would find ways to buy it cheaply as well - and then the innovator would be poorly rewarded and introductions of new medicines would decline.
The way to succeed is to double your error rate.
The best ideas lose their owners and take on lives of their own.