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— Leo Burnett"Too many ads that try not to go over the reader's head end up beneath his notice."
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
— Roy H. Williams
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The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.
— Michael Schudson
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