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— Michael Schudson"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
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Too many ads that try not to go over the reader's head end up beneath his notice.
— Leo Burnett
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The vast majority of Americans agree with us. We're doing everything that we can. We're advertising, right now we're on television with an advertisement running in the Washington area. We've got newspaper ads.
— Michael D. Barnes
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