"The messaging campaign that stigmatized the term feminist definitely worked on me when I was a teenager. I always believed in equality, but there's such intense pressure to be cool and not alienate boys, to not be a pain in the ass  -  to not be "that kind of woman.""

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There's always people - it doesn't take many - who have a different psychological makeup than most of us who really get joy out of provoking. They don't always believe the things they say, they just like to watch people go crazy. You know, I knew people like that in elementary school - bullies of one kind or another.

— Tim Wu