"Not only is a good name catchy and memorable, it should help people understand what your business does. If your name reflects your products or services you'll have a much better chance of being found [via Google search], so it's important to choose wisely."

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Paul Simon once said that a songwriter's supreme challenge was being complex and simple at the same time-writing songs with lasting depth that are also simple enough to be memorable. Jimmy Van Heusen was a master at this kind of song. His music was complex, with deeply rich chord changes any jazzman can embrace, but also possessed catchy, crystalline melodies of exceeding sing-ability. His songs were meant to be sung, not just listened to, and they were sung by the best, with Frank Sinatra and Bing Crosby at the top of that list.

— Paul Zollo