"What a feat of transmission: the emotive powers of the book, with no local habitation, pass safely from writer to reader, unmangled by printing and binding and shipping, renewed and available whenever we open it."

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Good design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand the problem, you have the solution. It’s really more about logic than imagination.

— Massimo Vignelli