"With technology and social media and citizen journalism, every rock that used to go unturned is now being flipped, lit and put on TV."

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The self-fulfilling prophecy is, in the beginning, a false definition of the situation evoking a new behavior which makes the originally false conception come true. The specious validity of the self-fulfilling prophecy perpetuates a reign of error. For the prophet will cite the actual course of events as proof that he was right from the very beginning.

— Robert K. Merton