"Non-cooperation is an attempt to awaken the masses, to a sense of their dignity and power. This can only be done by enabling them to realise that they need not fear brute force, if they but know the soul within."

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Not even the most heavily-armed police state can exert brute force to all of its citizens all of the time. Meme management is so much subtler; the rose-tinted refraction of perceived reality, the contagious fear of threatening alternatives.

— Peter Watts