"Innovators have to be open. They have to be able to imagine things that others cannot and be willing to challenge their own preconceptions. They also need to be conscientious. An innovator who has brilliant ideas but lacks the discipline and persistence to carry them out is merely a dreamer ... But crucially, innovators need to be disagreeable ... They are people willing to take social risks-to do things that others might disapprove of."

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My friend had a brilliant idea. This impressed me. It reflected an immense deal of credit on his brain. But when he expressed it,it lost all value, and enjoyed but a commonplace status. My friend blamed this devaluation on the language. "I hate English," he said. So he studied another language. He mastered it so perfectly that there was no room left in his brain for a brilliant idea. Now he has a grudge against words. He refuses to use them. He prefers to shrug or grunt. A new crop of ideas is growing. They show promise of future refinement.

— Marvin L. Cohen