"Most of all, I discovered that in order to succeed with a product, you must truly get to know your customers and build something for them."

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Treat [the customer] as guests when they come and when they go, whether or not they buy. Give them all that can be given fairly, on the principle that ‘to him that giveth shall be given’. Remember always that the recollection of quality remains long after the price is forgotten. Then your business will prosper by a natural process.

— Harry Gordon Selfridge