"Good website practice and optimizing for conversion usually makes for good search engine optimization. These work together to ensure you drive quality traffic and can persuade that traffic to help you meet your business goals."

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Comedy is very important, yes. For one thing, it keeps you sane. But it's not really a conversion. I mean, it's marginally a conversion, because if people tune in or go to a nightclub or even watch television, and hear that a lot of other people are laughing at something you thought was not funny, at least it'll force you to reconsider.

— Tom Lehrer