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— Marshall McLuhan"Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials."
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I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.
— John Lydon
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There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
— William Bernbach
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