"The GDP approach doesn't address many aspects of human life: health, education, political liberty, religious liberty, employment opportunities. And these are not all that well correlated with gross domestic product. We also have to think about equality among groups. And freedom of speech and religion. China always ranks near the top of developing countries these days, but there are lots of things we might see as lacking in China."

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My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.

— Philip Kotler