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— Martin Lindstrom"Branding is not about what something says or what it means, but how it makes us feel."
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Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.
— Larry Winget
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Branding is simply a more efficient way to sell things.
— Al Ries
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