"If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the better you do. There is no point in just buying rights."

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Even if you overcome a tremendous challenge and feel the personal victory, it's simply not powerful enough. It may activate your left brain, which says, 'I have achieved,' but it will not activate your more social right brain, which desperately desires to say, 'Look, Ma, I did it!

— Brendon Burchard