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— Martin Sorrell"Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities."
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I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother and her sisters, but it is an incredibly well thought through concept and branding. Each of the daughters appeals to a different segment of the market.
— Martin Sorrell
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I think theres just this mystique of writing a book that appeals to people. A person has to really check their motives and say, Am I really being called by God to do this? Or is this just something that would look neat in my funeral? I dont mean to be harsh but I think a person really needs to, so they wont be disappointed.
— Max Lucado
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