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— Martin Sorrell"I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother and her sisters, but it is an incredibly well thought through concept and branding. Each of the daughters appeals to a different segment of the market."
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There's that saying, "I don't know art, but I know what I like." The inverse is kind of true. I know art, but I don't know what I like. You get so immersed in it that nothing appeals to you.
— Norm MacDonald
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Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.
— Martin Sorrell
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