"I actually think it almost works the other way sometimes: making a college textbook, say, look really "user friendly" tends to also make it look less "serious," even if nothing changes other than the design treatment."

Previous Quote

All you have to do is go back to slavery - days, and there were two types of slaves, the house slave and the field slave. The house slave was the one who believed in the master, who had confidence in the master and usually was very friendly with the master. And usually he was also used by the master to try and keep the other slaves pacified.

— Malcolm X