"If forced to travel on an airplane, try and get in the cabin with the Captain, so you can keep an eye on him and nudge him if he falls asleep or point out any mountains looming up ahead."

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In the '80's my gut feeling was that airlines were crap. I hated spending time on planes. I thought we could create the kind of airline I'd like. So we got a secondhand 747 and gave it a go.

— Richard Branson