"Everyone—all of us, every last person on God’s earth—deserves decent shelter. It speaks to the most basic of human needs—our home—the soil from which all of us, every last person, either blossom or wither. We each have need of food, clothing, education, medical care, and companionship; but first, we must have a place to live and grow."

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It's easy to assume people are conforming when we witness them all choosing the same option, but when we choose that very option ourselves, we have no shortage of perfectly good reasons for why we just happen to be doing the same thing as those other people; they mindlessly conform, but we mindfully choose. This doesn't mean that we're all conformists in denial. It means that we regularly fail to recognize that others' thoughts and behaviors are just as complex and varied as our own. Rather than being alone in a crowd of sheep, we're all individuals in sheep's clothing.

— Sheena Iyengar