"evolution is a tinkerer, an ad-hocker, and a jury-rigger. It works with what it has on hand, not with what it has in mind. Some of its inventions prove elegant, while in others you can see the seams and dried glue."

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If the ad is bad people get turned off. That's 125 million potential viewers, so you just killed reach. But there's also a big potential payoff. I think it does pay off because you get a lot of traffic, a lot of free public relations(in media stories). It helps position themselves for the next round of financing.

— Charlene Li