"If the ad is bad people get turned off. That's 125 million potential viewers, so you just killed reach. But there's also a big potential payoff. I think it does pay off because you get a lot of traffic, a lot of free public relations(in media stories). It helps position themselves for the next round of financing."

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As a Fundamentalist I had discovered while I was in college that it is possible to dismiss the entire Church as having gone off the rails by about AD 95. That is, we, with our open Bibles, knew better than did old Ignatius or Clement, who had been taught by the very apostles themselves, just what the Church is and what it should look like.

— Thomas Howard, 3rd Duke of Norfolk