"The only ones who ever come here from your lands are the minstrels, and the lovers, and the mad. And you don't look like much of a minstrel, and you're— pardon me for saying so lad, but it's true— ordinary as cheese crumbs. So it's love if you ask me."

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Then one day, this kid named Darren Walsh touched the Cheese with his finger, and that's what started this thing called the Cheese Touch. It's basically like the Cooties. If you get the Cheese Touch, you're stuck with it until you pass it on to someone else. The only way to protect yourself from the Cheese Touch is to cross your fingers.

— Jeff Kinney