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— Neil Postman"What the advertiser needs to know is not what is right about the product but what is wrong about the buyer."
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Despite being able to demonstrate a very large audience, major advertisers at first wouldn't touch Limbaugh.
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Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
— Michael Schudson
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