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— Niall FitzGerald"A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives."
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Christian ethics is not primarily an individualistic, one-on-one-with-God brand of personal holiness; rather it has to do with living the life of the Spirit in Christian community and in the world.
— Gordon Fee
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Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.
— David Brenner
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