"It is only through fiction and the dimension of the imaginary that we can learn something real about individual experience. Any other approach is bound to be general and abstract."

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If sustainability is going to take hold in the corporate sector in a big way - and we need it to - it will be when it produces big profits and faster growth. It won't happen because of an optional executive commitment to an abstract concept. It will happen because sustainability is a great business strategy. And it is

— Paul Gilding