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— Nir Eyal"Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it."
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Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.
— Nir Eyal
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Approach every meeting with a purposeful, high-energy, ready-to-make-a-contribution attitude, and watch how fast leadership’s perception of you follows your behavior.
— Jack Welch
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