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"Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it."

— Nir Eyal
nir eyal Quotes Ease,Likelihood,Increase

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Nir Eyal
Ease
Likelihood
Increase
Behavior
Performing
Pulleys
Human Behavior

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Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

— Nir Eyal

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Approach every meeting with a purposeful, high-energy, ready-to-make-a-contribution attitude, and watch how fast leadership’s perception of you follows your behavior.

— Jack Welch

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