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— Nir Eyal"Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously."
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I understand that we should never lose our right to be offended, so I accept it. But for me it was always a study of human behavior because if we just demonize it, it becomes unreal.
— Wendell Pierce
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Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.
— Nir Eyal
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