"If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may be asking them to do too much."

Previous Quote

I keep joking that I'm in Jason Reitman Film School, because I keep asking him questions every single day about directing and I have a list of things that he's told me to do and not do and I definitely couldn't learn from a better person.

— Diablo Cody