"If our brands are going to be in print and on mobile handsets and in video and events, we have to acknowledge that the playing fields are going to be different than a print-only product or a print product with extensions to it."

Next Quote

I'm not one for doing the children's party version: "Hi, I'm a character in a movie and now I'm in reality!" I was doing the last shot of the film before reshoots outside their shop. I was starting my run into the frame and I thought, "You are literally ending where this began. The loop of serendipity's too much to not go in and acknowledge it." I just wanted to see the look on their faces.

— Benedict Cumberbatch