"Has the painter not always gone to an art school, or at least to an established master, for instruction? And the composer, the sculptor, the architect? Then why not the writer? Good poets, like good hybrid corn, are both born and made."

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Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.

— Simon Mainwaring