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Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.
— David F. D'Alessandro
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I really think I write about everyday life. I don't think I'm quite as odd as others say I am. Life is intrinsically, well, boring and dangerous at the same time. At any given moment the floor may open up. Of course, it almost never does; that's what makes it so boring.
— Edward Gorey
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