"Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama."

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I would not wear any clothes that had a brand name on them, and I only read books that were canonical. I wouldn't wear makeup, and I didn't like to let boys open the door for me because I felt like it was sexist. My heart was in the right place, but I was such a tiny dictator about it. It's embarrassing to me now because I was so rigid. It's such a rigid way of looking at the world. There's something very young about that mind-set.

— Zoe Kazan