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— Theodore Beale"What college boils down to is a brand name stamped on the graduate for the benefit of corporate consumers."
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I'm not a movie star. I'm a brand name. Van Damme is like Levi's. I go on vacation, and everywhere I go, people love me for my name, not for my movies.
— Jean-Claude Van Damme
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Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.
— Peter York
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