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"Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer."

— Philip Kotler
philip kotler Quotes Marketing,Whole,Customers

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Philip Kotler
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Whole
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The successful salesperson cares first for the customer, second for the products.

— Philip Kotler

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Every business is a service business. Does your service put a smile on the customer's face?

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