"Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value."

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Please believe in THE POWER OF ONE.  One person can make an enormous difference in the world. One person - actually, one idea - can start a war, or end one, or subvert an entire power structure. One discovery can cure a disease or spawn new technology to benefit or annihilate the human race. You as ONE individual can change millions of lives. Think big. Do not limit your vision and do not ever compromise your dreams or ideals.

— Iris Chang