"It's about using social media for social change: creating a community of advocates who can use their voices on behalf of the voiceless, or leverage their talents, skills, knowledge, and resources to put more children into classrooms, or pressure their elected representatives to get global education top of the agenda."

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I think testing films are a great tool. And I think showing them to people that you value their opinion is important, but once you give over to what reviewers think, that's tricky. You don't know what their agenda is; it's so subjective. You have got to make sure you are asking someone's opinion who you know.

— Bradley Cooper