"The person who screams, or uses the superlative degree, or converses with heat puts whole drawing-rooms to flight. If you wish to be loved, love measure."

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Superior sales and distribution by itself can create a monopoly, even with no product differentiation. The converse is not true. No matter how strong your product-even if it easily fits into already established habits and anybody who tries it likes it immediately-you must still support it with a strong distribution plan.

— Peter Thiel