"Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain. I don't believe in saturation. We're thinking and talking worldwide."

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Parisians are so besotted, so silly and so naturally inept that a street player, a seller of indulgences, a mule with its cymbals,a fiddler in the middle of a crossroads, will draw more people than would a good Evangelist preacher.

— Francois Rabelais