"Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image."

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I'm not saying I'm going to be deviating from what I've been establishing as far as being aware, but I feel odd about consistently being... I mean, I don't know if I'm... I'm just leery about a lot of things.

— Mr. Lif