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— Richard Branson"When we start a new venture, we base it on hard research and analysis. Typically, we review the industry and put ourselves in our customer's shoes to see what we could do better."
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My zoology thesis was a functional analysis of the thyroid gland of the three-toed sloth. I chose the sloth because its demeanour - calm, quiet and introspective - did something to soothe my shattered self.
— Yann Martel
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Life involves maintaining oneself between contradictions that can't be solved by analysis.
— William Empson
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