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— Richard Wiseman"Unlucky people miss chance opportunities because they are too focused on looking for something else. They go to parties intent on finding their perfect partner and so miss opportunities to make good friends. They look through newspapers determined to find certain types of job advertisements and as a result miss other types of jobs. Lucky people are more relaxed and open, and therefore see what is there rather than just what they are looking for."
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The battle against good and evil is raging now! Look at your television programming and movie advertisements presenting the occult…the demonic…the satanic…the practice of witchcraft and sorcery in popular books…the open hostility toward Christianity and the revival of anti-Semitism. The fight is on for the hearts and minds of our children in ours homes, our schools, our universities, and our society.
— John Hagee
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Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.
— David Ogilvy
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