"When I was young, my favorite picture book was 'Fletcher and Zenobia,' written by Edward Gorey and illustrated by Victoria Chess. It's long out of print now, but its mix of macabre humor and 1960s psychedelia made it a perfect children's book for the times."

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First, let's look at the importance of the young adult in the cigarette market. In 1960, this young adult market , the 14 to 24 age group, represented 21% of the population. As seen by this chart, they will represent 27% of the population in 1975, they represent tomorrow's cigarette business, as this 14 -24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years .

— R. J. Reynolds