"Some rhyme a neebor's name to lash; Some rhyme (vain thought!) for needfu' cash; Some rhyme to court the countra clash, An' raise a din; For me, an aim I never fash; I rhyme for fun."

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Smart recessionary marketing means not waiting for business to return to normal. Instead, you should cash in on this invaluable opportunity your more cautious competitors may be creating for you. If they pull back, your media investment works much harder.

— Sarah Carter