"Ask your loyal customers for positive comments about your products and your service. Then post these testimonials where other customers and prospects can enjoy them."

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I have friends in different parts of the world, and they'll all go online at the same time and all pull up a movie and hit play, at the same moment, and then they'll comment to each other about it. They're sharing an experience, even though they're on different parts of the planet.

— J. Michael Straczynski