"If one of our customers comes into the store without a smile, I'll give them one of mine."

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You need to know a lot about what's going on, but when it comes to making the work, I take almost an anti-intellectual stance. You've got to be stupid enough, in some ways, to plunge into something that you have no idea what it's about. If you know what you're going to do before you do it, you just end up illustrating an idea.

— Tim Zuck